The Idea
- Create digital alternative to old postal box as an Interactive Neighbourhood Platform for cities, merchants, organisations and inhabitants
- Reduce paper usage for local Ad delivery
- Increase neighbourhood awareness
Ambition:
- By making use of an attractive, user-friendly web platform residents of specific neighborhoods will receive relevant news, promotional offers, invitations or announcements
- For local retail, organizations, clubs, governments and individuals, Postbuzz would serve as an efficient way to reach people from a geographically defined area, while getting around the need of having their e-mail addresses, mobile phone numbers or social network profiles
The Challenge
1. Strategical
- Take over existing project
- Completely redesign the vision after alpha launch
- Introduce localisation for different countries
2. Technical
- Refactor 80% of code for more scalability
- Develop flexible framework to adopt new local businesses quickly
The Proccess
- Adopt SCRUM methodology
- Plan two-weeks long sprints
- Deliver builds and make deploys frequently
- Adjust plans to fit new customers needs
The Result
1. Technical
- Application is more reliable, stable and scalable
- New designs and functions are introduced
- Iterative workflow reduced time for feedback - development - release cycle
- Introduction of new type of cards, coupons & promotions
- Simplified user flows
- Easier post creation
- More Ad tracking control for local businesses was added
2. Strategical
“ I live in Hasselt for one year now and as a disabled person I never know what’s happening in my neighborhood. I really like your initiative! Postbuzz just opened my eyes. Thanks to you guys, I went to the Japanese garden. I learned about a new hotspot and even get notified when to take out the garbage. Maybe I even get to know my neighbors better soon. It’s fantastic! Awesome! :) ”
Postbuzz is one of 11 Belgian start-ups shortlisted for Accenture Innovation Rewards.
